Thursday, April 16, 2009

SmallPond Adds New Logos to Online Portfolio


SmallPond Studio has updated their online identity portfolio, featuring the company’s latest logo design work.

Through the online portfolio, visitors can view logos designed for the North Tahoe Event Center, Mamasake, Tahoe Ticker, the Humane Society of Truckee-Tahoe’s Black Tie & Tails event, Chill the Earth, Tahoe Truckee Homes, Enterprise Search and Retrieval, and the Truckee Sunrise Rotary Chili Cookoff.

For more information on SmallPond Studio, a graphic design and marketing company located in downtown Truckee, call (530) 587-5625 or visit

Tuesday, April 14, 2009

Are You Ready for a Content Management System?

One of SmallPond Studio's Content Management System Clients


Our clients have many choices when creating a website for their business. From the site’s appearance to the content on each page, each aspect of website development amounts to a valuable and rewarding final product.

The very first decision to make when launching a website is whether to build a content management system (a website you can update yourself, without HTML knowledge), or a standard static website (which must be updated by someone with HTML knowledge).

What is a content management system?
A CMS enables a non-technical person to load, remove, and edit content on a website without any HTML or coding knowledge using a simple editor. You can update your website on any computer with an internet connection, 24 hours a day, seven days a week, without the help of a third party.

With a CMS, you can create fresh, up-to-date content that keeps people coming back for more. Studies show consumers are more likely to return to a website when they know they will find something new each time.

And another bonus of keeping your content current — when search engines like Google see new stuff on your site, they’ll check in more often, thus improving your natural ranking.

What’s best for your business?
Just a few years ago, a CMS was an expensive proposition for a small business. These days, systems are more affordable since more plug-ins are available to web developers, lessening the need for custom programming. While a CMS can be an affordable option for most businesses, it tends to cost more than a standard HTML site.

Here are some ways to identify whether a CMS is a good fit for your business:

Use a CMS if
• You update calendar or news pages regularly
• You change or add content more than once per month
• You want to improve search engine position
• You need customer management tools, such as members-only areas or secure payment options
• You want a blog

Use a standard website if
• You have content that’s relatively stagnant
• You don’t have the staff time or resources to update your site
• You need a website but have a limited budget

The bottom line
In this evolving world of online marketing, your company’s website needs to be an active and nimble promotional tool.

More than ever, customers and businesses are looking to the internet for product and service information. Search engine position is getting more competitive as an increasing number businesses scramble for the attention of online consumers.

A content management system can improve your search engine performance, give you control of your content, and keep maintenance costs down; however, it’s not for everyone. Evaluate what’s best for your business.

Contact SmallPond Studio today for more info about a custom content management system or standard website for your business. E-mail us at or call 530-587-5625. For more marketing tips, visit SmallPond’s blog at

Thursday, April 9, 2009

SmallPond Develops New Site for Wrondel Self Storage

Wrondel Self Storage has a new Web site, featuring information about the company’s customer-service-oriented storage facility.

The new Web site,, allows visitors to view information about the company’s services, as well as request information about available space. People can also learn about unit sizes, mail box and mail delivery services and current move-in specials.

“The new site is great because people can now conveniently learn about us online,” said Stacie Creps Smith, owner of the company. “It’s exciting to finally be able to showcase our services on the Web.”

Truckee marketing and graphic design firm SmallPond Studio designed the Web site.

Wrondel Self Storage is centrally located in the heart of Reno, just two blocks east from the Peppermill Casino and South Virginia Street. The facility offers storage units of all sizes for short-term or long-term rental with a live, onsite manager, security coded access gate and 24-hour surveillance cameras. To learn more about Wrondel Self Storage, visit or call (775) 826-6621.

For more information on SmallPond Studio, a graphic design and marketing company located in downtown Truckee, call (530) 587-5625 or visit

Thursday, April 2, 2009

SmallPond Designs North Tahoe Event Center Site

The North Tahoe Event Center has a new home online, featuring information about the facility’s options for weddings, conferences and other special events.

The new Web site,, allows visitors to learn about the event center’s scenic location for weddings, meetings, conferences, trade shows, parties and community events. Visitors can request more information for their next event and view photo galleries to get inspiration for their event setup.

“We are excited to display our services through our new Web site,” said Kathy Long, park and facilities manager of the North Tahoe Public Utility District. “The site provides an easy way for people to learn about the North Tahoe Event Center’s capacity for any type of occasion, and with a beautiful view, as well.”

Visitors may also sign up for the North Tahoe Event Center's eSpecials via the Web site. Once a visitor enters an e-mail address, the information will be automatically added to the event center's contact list, making it easy for event center staff to manage potential sales leads and their e-mail marketing campaigns.

Local marketing and graphic design firm SmallPond Studio designed and developed the Web site.

The North Tahoe Event Center, located on Lake Tahoe’s picturesque North Shore, offers options for indoor and outdoor gatherings year-round. Both large and small events are welcome, from weddings, meetings and conferences, community events, parties and more. To learn more about NTEC, visit or call (530) 546-7249.

For more information on SmallPond Studio, a graphic design and marketing company located in downtown Truckee, call (530) 587-5625 or visit