Monday, July 6, 2009

Email Marketing: Quality vs. Quantity

Many of our clients are often looking to grow their email lists to astronomical numbers as quickly as possible. This goal is completely understandable, especially considering how inexpensive email marketing can be; however, we would argue that the quality of your list is far more important than the quantity of people on it.

A recent article on Chief Marketer argues that when you grow your list too quickly or email too frequently, "You can lose customers, prospects, credibility, not to mention that you can easily get blacklisted by major ISPs (Internet Service Providers) and corporate networks."

Check out more of the article.

1 comment:

Mary Hickman said...

when we need quantity of backlinks instead of quality backlinking.??

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